A reflexologist brand formed around women’s wellbeing

With this startup reflexologists interest in mental and physical health, and also that of working with new mums – it was important to create a brand that tailored to her audience without alienating others.

Bringing her to the forefront, we worked with her name to create a soft, elegant logo. Using the ‘C’ of her surname to create an iconic logo element that could be worked and played with to create pattens and shapes later on.

The imagery also had to be strong – using soft, instagram-esque imagery that reflected the ‘real’ women – putting the customer in the place of someone who needs to ‘make time for themselves’.

From here, business cards and leaflets were designed – giving this client a strong kit to market her new business.

  • The feedback about our leaflets was great, people liked the strong design and said that it was clear what I was offering and what we stand for.

    Catherine Thomas, Hollytree Holistics

  • Absolutely thrilled with our branding and new website. You're a wonderful teacher too. Thanks again!

    Natasha Broady, Infinity Hair & Beauty

  • Design by Tic made every effort to understand our business and ensure we stood out in a busy marketplace. From the early stages of the brand workshop to advertising today - we get their full support.

    Henry Mace, S&H Steel Frames