A reflexologist brand formed around women’s wellbeing
With this startup reflexologists interest in mental and physical health, and also that of working with new mums – it was important to create a brand that tailored to her audience without alienating others.
Bringing her to the forefront, we worked with her name to create a soft, elegant logo. Using the ‘C’ of her surname to create an iconic logo element that could be worked and played with to create pattens and shapes later on.
The imagery also had to be strong – using soft, instagram-esque imagery that reflected the ‘real’ women – putting the customer in the place of someone who needs to ‘make time for themselves’.
From here, business cards and leaflets were designed – giving this client a strong kit to market her new business.