A delicious new brand with a pinch of photography

Cupcakes & Bakes were taking on orders for weddings, birthdays and beyond – and they needed their identity to fit in with this.

A logo was created to reflect the owner’s creative input – and this showed itself within business stationery, social media sites and the website. The main attribute that was needed to fulfil these platforms was some on-brand imagery that showed the cupcakes at their best so a photo shoot was organised.

The website was designed to be a key touchpoint for all their current and future customers. It was designed to be clean, with hints of pink and purple elements from the logo without being ‘sickly sweet’.

Finally some packaging was put together to encase all of the brand elements and supply the cupcakes in a professional manner.

  • The feedback about our leaflets was great, people liked the strong design and said that it was clear what I was offering and what we stand for.

    Catherine Thomas, Hollytree Holistics

  • Absolutely thrilled with our branding and new website. You're a wonderful teacher too. Thanks again!

    Natasha Broady, Infinity Hair & Beauty

  • Design by Tic made every effort to understand our business and ensure we stood out in a busy marketplace. From the early stages of the brand workshop to advertising today - we get their full support.

    Henry Mace, S&H Steel Frames