A delicious new brand with a pinch of photography
Cupcakes & Bakes were taking on orders for weddings, birthdays and beyond – and they needed their identity to fit in with this.
A logo was created to reflect the owner’s creative input – and this showed itself within business stationery, social media sites and the website. The main attribute that was needed to fulfil these platforms was some on-brand imagery that showed the cupcakes at their best so a photo shoot was organised.
The website was designed to be a key touchpoint for all their current and future customers. It was designed to be clean, with hints of pink and purple elements from the logo without being ‘sickly sweet’.
Finally some packaging was put together to encase all of the brand elements and supply the cupcakes in a professional manner.