Logo design for a powerful new kayak brand

Ride Surf Kayaks needed a brand that would have the same impact in the water as it would on land. Taking inspiration from greek mythology, we designed a logo that used distressed ‘wave’ cutouts, and a circular wave roundall – paying homage to the water.

Understanding the story behind this up and coming kayak brand was imperative to delivering a brand that was right for them. Through the brand workshop we discovered that the manufacturer, designer and retailer were all championship winners with first hand experience in the water. This lead the way for their strapline – Ride Like Champions.

As well as the original logo, sub brands were also needed to represent each of their individual kayaks. With the names already supplied (equinox, mutant etc.) – these sub-brands took on a simple style using a consistent font so as not to compromise the main logo.

  • The feedback about our leaflets was great, people liked the strong design and said that it was clear what I was offering and what we stand for.

    Catherine Thomas, Hollytree Holistics

  • Absolutely thrilled with our branding and new website. You're a wonderful teacher too. Thanks again!

    Natasha Broady, Infinity Hair & Beauty

  • Design by Tic made every effort to understand our business and ensure we stood out in a busy marketplace. From the early stages of the brand workshop to advertising today - we get their full support.

    Henry Mace, S&H Steel Frames