A strong financial identity
Simply One Financial have already built up a client base, but the decision to reach out to new clients created the need for a strong visual identity.
After the initial consultation we designed a logo that reflected the tie between them and their client (reflected in the S1 graphic) – the previous S1 name and – added some confidence in colour and typography.
This was supported with landscape photography – mountains to reflect their strong/solid relationship with clients, whilst also being dreamy and aspirational in reaching higher and achieving more. Silhouette business imagery brings it back to the financial industry.
The website was designed to reflect the new brand in a bright, confident manner whilst being somewhere that they can get across their offering and their vision quickly and concisely. Reaffirming their relationship with current clients whilst creating strong first impressions for the new ones.