A boldly bright brand for kids and parents
Walter & Fearne were a startup business looking for the whole shebang. We started by designing a logo which reflected their product offering – chunky teething necklaces for mums/babies and bright clothing with funky prints for boys, girls (and the unknown!).
Inspired by the owner’s two children and their sibling relationship, elements of the type ‘hug’ each other – the ampersand also moves between the three core pastel colours so it’s not assigned to a gender.
Matching elements like the ‘wf’ circle brings a stamp of approval and sits neatly over realistic imagery. Playful patterns embody the simple shapes that children can relate to – without clashing with the advanced product prints.
Safety cards and leaflets were the first bits needed to get this brand up and running – and with a strong social presence already in place, this brand has a bright future ahead of it.