the mother savior

With this startup reflexologist's interest in mental and physical health (and also that of working with new mums), it was important to create a brand that tailored to Aimee Campion's audience without alienating others.




logo design

Bringing her to the forefront, we worked with her name to create a soft, elegant logo. Using the ‘C’ of her surname to create an iconic logo element that could be worked and played with to create pattens and shapes later on.

business cards

Business cards were designed using logo elements and iconography – giving this client a strong kit to market her new business. Printed on dotted thick matte stock that tied in beautifully with her branding.




gift cards

Gift cards were created to double up as a marketing tool. Postcard sized they used soft imagery to bring the brand to life. Three variations were created to appeal to different customer types.

Emotive headlines brought the imagery to life and were styled to appeal to her mostly female audience whilst utilising her branding.

The brand consultation got me thinking about who my audience were. I loved the logo process and seeing it come to life with the business cards.
— Aimee C, Reflexologist