The lost logos
We always advocate designing 3 brand/logo options where possible – during this process we explore competitors, and delve deep into what the client’s business is really about. And progress from here to design three different logo options (making sure they get their money’s worth and all that…).
Obviously, only one logo can be the winner – which leaves logos that disappear into the abyss for ever. Which got me thinking, here lies a good opportunity for a blog post, and to show these logos a peep into the world.
For whatever reason, I present to you a range of…the lost logos.