cupcakes-bakes-logo-branding-bakery-cheltenham.png
 
 

the cupcake maker

Cupcakes & Bakes were taking on orders for weddings, birthdays and beyond – and they needed their identity to fit in with this.


cupcakes-bakes-pink-packaging2.png

branding 

logo design • PACKAGING

A logo was created to reflect the owner’s creative input – and this showed itself within business stationery, social media sites and the website. The final packaged goods were taken into consideration - with matching stickers and thank you cards created. 

3d82dc5d1ce4d13d175d94f44d2e3051.jpg

cupcakes-bakes-business-card-2.jpg
cupcakes-bakes-business-card.jpg
 

digital 

website design

The website was designed to be a key touchpoint for all their current and future customers. It was designed to be clean, with hints of pink and purple elements from the logo without being ‘sickly sweet’. A full price list was included to encourage sales from new customers.

 
cupcake-baker-website-design.jpg
 

MARKETING 

photography

One of the main attributes that was needed to fulfil the platforms was some on-brand imagery that showed the cupcakes at their best. We shot the cupcakes just after being baked and iced and followed this up with some faded retouching to create a unique style for consistency across instagram and the website.

 
cupcake-photography-pink-sprinkles.jpg
cupcake-photography-pink-sprinkles-2.jpg
Putting a proper brand behind my business has improved sales, the photography showed off our style and inspired new customers.
— Rebecca W, baker