the cupcake maker
Cupcakes & Bakes were taking on orders for weddings, birthdays and beyond – and they needed their identity to fit in with this.
logo design • PACKAGING
A logo was created to reflect the owner’s creative input – and this showed itself within business stationery, social media sites and the website. The final packaged goods were taken into consideration - with matching stickers and thank you cards created.
The website was designed to be a key touchpoint for all their current and future customers. It was designed to be clean, with hints of pink and purple elements from the logo without being ‘sickly sweet’. A full price list was included to encourage sales from new customers.
One of the main attributes that was needed to fulfil the platforms was some on-brand imagery that showed the cupcakes at their best. We shot the cupcakes just after being baked and iced and followed this up with some faded retouching to create a unique style for consistency across instagram and the website.