a boldly bright brand for kids
Walter & Fearne were a startup business looking for the whole shebang. Selling chunky teething necklaces for mums/babies and bright clothing with funky prints for boys, girls (and the unknown!) - they needed something playful and bright.
Logo design was inspired by their product offering and the owner’s two children and their sibling relationship, elements of the type ‘hug’ each other – the ampersand also moves between the three core pastel colours so it’s not assigned to a gender.
Safety cards and leaflets were the first bits needed to get this brand up and running – putting the product at the forefront.
Thank you cards accompany teething jewellery in hessian bags giving the customer a consistent brand feel from start to finish.