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a boldly bright brand for kids

Walter & Fearne were a startup business looking for the whole shebang. Selling chunky teething necklaces for mums/babies and bright clothing with funky prints for boys, girls (and the unknown!) - they needed something playful and bright.


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Branding

logo design

Logo design was inspired by their product offering and the owner’s two children and their sibling relationship, elements of the type ‘hug’ each other – the ampersand also moves between the three core pastel colours so it’s not assigned to a gender.

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marketing

leaflet design

Safety cards and leaflets were the first bits needed to get this brand up and running – putting the product at the forefront. 

Thank you cards accompany teething jewellery in hessian bags giving the customer a consistent brand feel from start to finish.


Thanks for giving us a great startup brand to work with. Customers love it and it compliments our products perfectly.
— Jessica L, Director